Author’s note: This post is dedicated to all the Army spouses who hesitate when someone asks the loaded, complicated question, “And what do you do?”
Those four little words can have a big impact on our psyche. It even prompted an Army wife in Great Britain to create an exhibit, “Not Just a Wife,” filled with creative art and testimonies from army spouses married to British service members.
“Not just a wife.” Four more impactful words loaded with untapped emotion, frustration, and pride.
It triggered a thought wave for me about recruitment slogans and which ones (if any) would be effective in recruiting spouses to marry into the Army. Bear with me, I was alone in my car with nothing but my thoughts for about four days and I became obssessed rather quickly.







