Many military spouses chose to start businesses with the goal to create products that help our military community demonstrate pride in their service and unit. Everything from purses made from old uniforms, to engraved beer steins, to T-shirts, and everything in between.

But, like everything else in our lives, there are rules that govern the use of military seals, rank, and insignia. Many of the images and slogans we see on a daily basis are protected by trademarks that could land you in hot water if you do not have the proper permission to use them. This includes not only in a manufactured product for sale, but also on websites, blogs, and other printed and electronic communications.

Here are a couple of things to keep in mind if you are considering using some of these items in your business:

Use of Service Seals

The official seal of each armed service is trademarked and may not be used for un-official purposes or without permission from the service it represents. This translates to: US military seals may not be used for commercial products, period. That includes not only manufactured items, but use on websites, blogs, or any other form of non-official printed or electronic communication. The recent pull by Etsy.com of all USMC-branded items for sale on the site caught many by surprise, but you have to think about the official service seals like any other trademarked brand. Information about the use of seals and the offices to contact for permission or questions can be found here.

Use of Unit Insignias and Crests

Unit insignias often do not carry the same trademark that official seals do, but they are not open for free use. In order to legally use these insignia, you must receive permission from the commanding officer of the unit they represent. When in doubt, contact the trademark offices listed above or your local Public Affairs or legal office.

Slogans, Promotional Icons, and Images

Believe it or not, the slogans of each service is also trademarked and cannot be used for commercial purposes without consent of the represented service. Also, things like the famous Army star on a black background and the official US Air Force symbol are also trademarked and cannot be used without permission and/or licensing.

Repurposing of Uniforms

There is some gray area when it comes to repurposing uniforms. Old, outdated, and out of regulation uniforms may be repurposed, but be careful about repurposing any uniform that is currently in regulation, especially any camouflage patterns. The current pattern used in USMC uniforms, for example, is also trademarked and may not be used without permission. Again, when in doubt, contact the trademark office for your respective service.

We all want to show our military pride, but one of the best ways we can do that is to respect the rules and regulations that govern our way of life.